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    Web analytics combines relevant data, knowledge and experience from your current and previous digital activities. Web analytics data from e.g. Google Analytics is valuable in order to prioritize internal and external focus areas, including the resources spent on the digital marketing efforts.

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    The strategy describes how your company obtains the greatest effect from your digital activities. OFF-ROAD works as your external project manager where data, insights, technology, ideas and professional discussion results in an action plan that ensures clear focus and direction in your digital media and marketing plan.

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    We develop your digital marketing platform, e.g. campaign sites, banners, video, SEM and SEO texts, as well as mobile solutions. We ensure a connecting thread between all elements and then develop and implement the media plan that will give the greatest return with respect to your business objectives.

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    We continually evaluate and optimize your digital activities. This is essential in order to get the biggest return on your media and marketing investments. We analyze your data on a daily basis and move the budgets where they best benefit your digital goals and business results.




    We conduct analyses and use data to understand your business, your market and your target audience. We are Google Analytics certified and use the tool to target your actions across all channels. Based on your business objectives, we outline and implement a tracking setup for Google Analytics and Google Tag Manager. We use data for continuous analysis of traffic sources, conversions, target audiences and to make attribution modelling and multi-channel-funnel analysis.

    The digital strategy, which is heavily grounded in the media and marketing discipline, describes how your company achieves the best results from digital channels. Based on data we will in collaboration with you, define the objectives of the digital actions. The digital strategy will support you throughout the journey from business goal to end result.

    Great digital project management demands specific competencies (e.g. CMS-platform choice, SEO-analyses, etc.) as well as experience with strategy, leadership and performance management. We assist in managing supply processes regarding your choice of web bureau, provide counselling on online user experience, design, as well as assist in managing the entire development of the website.

    We develop creative material that makes it possible to target your messages optimally. For example, we create banners in which the messages can be altered dynamically in real time and we use data to find the most effective design for retargeting. We have an extensive network of specialists and freelancers that we use for certain jobs, e.g. film production or extensive web design.

    OFF-ROAD has extensive experience with all types of media, offline as well as online. We outline the media plan that best considers current media prices, audience reach and the media’s ability to expose your ads in the right qualitative context. We negotiate prices and other conditions, and outline materials specifications.

    Google Adwords and SEO are typically a part of most marketing plans. We have extensive experience with both disciplines and are certified Google Partner. We develop an efficient Google Adwords strategy and continuously monitor and optimize keywords, text ads, Quality Score, bidding strategy, negative keywords and other settings.

    We give advice on how you should communicate with existing and future customers on social media. Furthermore, we will assist in production and advertising on social media as well as answering any technical questions. We will also advise your employees on how to best enter into a dialogue with your target group. This involves composing guidelines for your social media “tone-of-voice” as well as training your employees.

    Continuous evaluation and optimization of digital media and marketing activities is essential to obtain the highest possible return on investments. When starting our collaboration we will agree on specific objectives for your media and marketing activities. We then use all available data sources to optimize the effect of the campaign and your business results. This involves daily evaluations and may involve reallocating media budgets to where they benefit your business the most.


Alcon-NovartisBjarki Torbensson, Nordic Retail Manager, Alcon

OFF-ROAD’s strategy involved a larger national TV campaign as well as a massive effort in digital media. The campaign resulted in Systane being one of the best-known brands within the category in Finland today. An analysis showed that Systane’s market share increased significantly during the campaign. The results speak for themselves and we have been very satisfied with our collaboration with OFF-ROAD.

wmnSøren Bruun, Co-founder and CCO, Watz Me Now

Throughout the whole process of developing Watz Me Now – from the idea phase, through preparing the strategic work and on to implementation of our campaigns, we have worked closely with OFF-ROAD. Especially in developing our business in order to efficiently reach our target audiences, our dialogue with OFF-ROAD has been valuable and has contributed to our internal business processes being organized to efficiently utilize digital media in particular. In relation to the tactical and operational tasks of media planning, implementation and evaluation, it has been a pleasure working with the entire team. We were always fully informed about the effects of our campaigns, and there has been a great deal of care taken in ensuring a relevant basis for decisions about development and continuation of campaigns. We have also enjoyed OFF-ROAD’s many contacts in the communication industry, where we have multiple examples of valuable recommendation of collaborators. OFF-ROAD gets my warmest recommendations.

Anders Samuelsen, Party Chairman, Liberal Alliance

OFF-ROAD has handled our media consultancy and media buying since the summer 2011. OFF-ROAD is always dependable, responsible and adaptable to our changing needs. OFF-ROAD understands the challenges that a young party can have “getting though” the media noise and we are very satisfied with the collaboration.

Søren Kenner, Chairman, Liberal Alliance’s Vision Group

OFF-ROAD has serviced Liberal Alliance with media planning and booking during the elections and afterwards. It has been a good experience with dedicated service, processional advice – and we have achieved great results through this collaboration – so OFF-ROAD is a company that I recommend.

Anne Bie, Let it Bie

OFF-ROAD is a strong and competent partner that we are pleased to have found. We are satisfactied with their service level and the dialogue is good, easy and constructive. It is important that our media agency always understands and quickly reacts to our ideas, and that is the case with OFF-ROAD.



OFF-ROAD helps businesses develop digital marketing strategies, conduct audience research, media planning and develop creative solutions and digital activities. Our expertise involves both offline media (TV, radio, cinema, print, outdoor, etc.) and online media (display, SEO, SEM, mobile and social media). OFF-ROAD is a media agency as well as a digital marketing agency. OFF-ROAD has a large network of talented, creative, digital specialists within all disciplines of marketing, advertising, design and web, and we also use our international network regarding international advertising.

Based on your business objectives, opportunities and challenges, we define measurable goals, conduct a baseline study and develop an action plan. We support you though the entire journey from business objective to result, from ad to sales, from offline to online.

OFF-ROAD was founded by Niels Viby Mogensen in the summer 2011, with the goal of creating an agency with a broader strategic focus and perspective addressing all factors affecting a business’ digital marketing. In connection to this, it is important to mention that OFF-ROAD is unique in Denmark. We are both independent and Danish owned. We are independent because we are not subject to requirements from international group owners. Furthermore, OFF-ROAD is 100% Danish owned. This means that OFF-ROAD’s management can focus on adjusting workflows, conditions, fee agreements and team structure to the needs and wants of the specific customer. OFF-ROAD’s ownership gives us the opportunity be flexible towards customers.

Contact Niels, if you want to know more about OFF-ROAD



OFF-ROAD is officially certified “Google Partner”, which means that we meet the strict requirements that Google put towards agencies to become Analytics Certified and Adwords Partner.

Click to learn more about Google Adwords and OFF-ROAD

OFF-ROAD address and VAT number

Sorøgade 6, 4. sal
2100 Copenhagen Ø
Phone: +45 36 98 18 60

VAT No.: 34 47 43 11